This description informed the development of relevant research questions for the investigation. Each theory used was broken down to its core concepts – with each concept being interpreted and described. ![]() Since the objectives of my study were multidisciplinary it was necessary to develop a multi-theory framework that drew theories from the domains of development, communication, and technology to guide the study. ![]() The deductive coding process was made up of several key steps. In essence, this is the integration of data-driven codes and theory-driven codes in the data analysis process. To suit the data analysis needs of my study I adopted a hybrid coding technique which made use of inductive and deductive coding approaches. Moreover, I was able to utilise the code grouping feature to filter my codes into themes and sub-themes, all of which I visualised using networks. As a multi-purpose qualitative data analysis software program, ATLAS.ti was a useful tool that organised and centralised the process. My data analysis, therefore, required intensive deep dives into a considerable amount of raw narrative data collected through in-depth interviews and focus group discussions, and the use of mixed deductive and inductive coding techniques. They can be generated inductively from the raw information, or deductively from theory and prior research (Boyatzis, 1998). The themes are patterns found in the information that describe, organise and interpret aspects of the phenomenon. This analysis technique entails coding data and identifying themes. For my research design, I adopted an interpretive qualitative research approach that was guided by thematic data analysis techniques. My doctoral study focused on the use of social media by digital inclusion intermediaries to communicate for development in under-resourced communities. The techniques can be tailored to suit specific research needs and objectives. ![]() There are various data analysis techniques available to qualitative researchers including thematic analysis, grounded theory, and phenomenological analysis. Rich qualitative data can be a treasure-trove of valuable information for the curious mind with the right analysis tools.
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